Astoria Automobili · est. 1947 · Modena

PRIMA GT

An electric grand tourer, engineered as craft
Marco VitaleChief Engineer
Elena FerriDesign Director
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For seventy-eight years, Astoria built cars that moved the soul.
The Prima GT moves it silently.

I
La Heritage

Heritage
meets current

A tribute to Astoria's racing legacy — reborn as electric.

Drag to rotate
The monolith, seen in the round
1947 · Modena

Born on the circuit, carried by hand.

The first Astoria was hammered from aluminium by four men in a workshop off the Via Emilia. The Prima GT keeps their obsession — and loses their noise.

Form

One surface, unbroken.

No grille, no seams begging for attention — a single monolithic body drawn in one continuous line, lit to reveal the sculpture underneath.

"We did not restart the marque. We continued the sentence."

Archivio Astoria · Modena
Four objects under glass
Exhibit 01
1947
The first chassis

Aluminium over ash, hammered by four men off the Via Emilia. Chassis no. 001 still wears its file marks.

Exhibit 02
1958
The coastal record

Genoa to Livorno before breakfast. The timing slip is signed in pencil, twice — nobody believed it once.

Exhibit 03
1974
The silence years

The gates closed; the drawing boards did not. Nineteen unbuilt cars survive on vellum, dated in the dark.

Exhibit 04
2026
The return

The first electric Astoria leaves the same doorway, seventy-nine years on. The sentence continues.

II
Il Design

Complexity
made simple

Engineering an interior that disappears around the driver.

Il Design — under the loupe
Details, magnified
The cockpit

Everything within a hand's reach, nothing within the eye's.

A single curved display, tan leather stitched by hand, and silence engineered as a material in its own right.

Interaction

The controls you keep. The clutter you don't.

Every switch earned its place or lost it. What remains is a yoke, a console, and the road.

"Simplicity is the hardest thing we build."

III
L'Innovazione

Excellence
without limit

The electric drivetrain, treated as craft — not compromise.

Foglio 01 · The pack

A battery, built like a chassis.

  • Architecturestructural, cell-to-chassis
  • System800 volts, liquid-cooled
  • Centre of massbelow the ankle
  • Rolefloor · strength · ballast
Foglio 02 · The drive unit

Jewellery that happens to move two tonnes.

  • Motorstwin, oil-cooled
  • Windingscopper, wound then dressed by hand
  • Tolerancemeasured in microns
  • Sound at speednone worth the name
Foglio 03 · Aerodynamics

Air, persuaded rather than fought.

  • Surfaceone, unbroken
  • Methodtraced in the tunnel, then erased
  • Wakeclosed like a door
  • Rangedrawn from stillness
Banco di prova · foglio 01 / 03

"The impossible is only the un-finished."

L'Atelier · Commissioning

Compose your Prima.

Three heritage liveries, three interior moods. The atelier builds the rest around you.

Rosso Astoria
Livrea 1947 · the first chassis
Drag to turn
Livrea · exterior
Interno · ambience
Selected interior

Tuscan hide, saddle-stitched, under one curved horizon of glass.

Your Prima · Rosso Astoria 1947 · Cuoio Toscano
Astoria Automobili · est. 1947 · Modena

PRIMA GT

Seventy-eight years in — the road is only beginning.
Muestra de Verselo Reservar demo → Aviso legal
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