For seventy-eight years, Astoria built cars that moved the soul.
The Prima GT moves it silently.
A tribute to Astoria's racing legacy — reborn as electric.
The first Astoria was hammered from aluminium by four men in a workshop off the Via Emilia. The Prima GT keeps their obsession — and loses their noise.
No grille, no seams begging for attention — a single monolithic body drawn in one continuous line, lit to reveal the sculpture underneath.
"We did not restart the marque. We continued the sentence."
Aluminium over ash, hammered by four men off the Via Emilia. Chassis no. 001 still wears its file marks.
Genoa to Livorno before breakfast. The timing slip is signed in pencil, twice — nobody believed it once.
The gates closed; the drawing boards did not. Nineteen unbuilt cars survive on vellum, dated in the dark.
The first electric Astoria leaves the same doorway, seventy-nine years on. The sentence continues.
Engineering an interior that disappears around the driver.
A single curved display, tan leather stitched by hand, and silence engineered as a material in its own right.
Every switch earned its place or lost it. What remains is a yoke, a console, and the road.
"Simplicity is the hardest thing we build."
The electric drivetrain, treated as craft — not compromise.
"The impossible is only the un-finished."
Three heritage liveries, three interior moods. The atelier builds the rest around you.
Tuscan hide, saddle-stitched, under one curved horizon of glass.
One conversation with the atelier — your livery, your leather, your silence — and a build slot with your name on it.
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