Astoria Automobili · est. 1947 · Modena

PRIMA GT

An electric grand tourer, engineered as craft
Marco VitaleChief Engineer
Elena FerriDesign Director
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For seventy-eight years, Astoria built cars that moved the soul.
The Prima GT moves it silently.

I
La Heritage

Heritage
meets current

A tribute to Astoria's racing legacy — reborn as electric.

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The monolith, seen in the round
The Lab — Act I
Details, magnified
1947 · Modena

Born on the circuit, carried by hand.

The first Astoria was hammered from aluminium by four men in a workshop off the Via Emilia. The Prima GT keeps their obsession — and loses their noise.

Form

One surface, unbroken.

No grille, no seams begging for attention — a single monolithic body drawn in one continuous line, lit to reveal the sculpture underneath.

"We did not restart the marque. We continued the sentence."

II
Il Design

Complexity
made simple

Engineering an interior that disappears around the driver.

The cabin, considered
The cockpit

Everything within a hand's reach, nothing within the eye's.

A single curved display, tan leather stitched by hand, and silence engineered as a material in its own right.

Interaction

The controls you keep. The clutter you don't.

Every switch earned its place or lost it. What remains is a yoke, a console, and the road.

"Simplicity is the hardest thing we build."

III
L'Innovazione

Excellence
without limit

The electric drivetrain, treated as craft — not compromise.

Engineering, made visible
The pack

A battery, built like a chassis.

The structural pack is the floor, the strength and the ballast at once — sculpted, not hidden.

The drive unit

Jewellery that happens to move two tonnes.

Brushed aluminium, copper windings, finished to a tolerance you will never see and always feel.

Aerodynamics

Air, persuaded rather than fought.

The monolith earns its range in the wind tunnel — every streamline traced, then smoothed until it vanishes.

"The impossible is only the un-finished."

Astoria Prima GT

The End

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